Ambient marketing campaign in Madrid

Ambient marketing en el metro de Madrid

Dec BBDO gets in touch with the PR agency dosymedia to promote an ambient marketing campaign for Turismo de Canarias.

The action that converted the stairs at Gran Via station in Madrid subway into an area of the Canary Islands for trekking, which was to be promoted in the media.

Sara Escudero, reporter at a program named Zapeando (La Sexta channel), was the principal character of the spot, which was published some days later.

Here are some pictures of the shooting: